Minimum Order Quantity — the smallest quantity of a product a supplier is willing to sell in one order.
MOQ (Minimum Order Quantity) is the lowest number of units a supplier or manufacturer will accept for a single order. Suppliers set an MOQ to keep production runs economical, cover setup and material costs, and prioritise serious buyers.
MOQ is one of the first things a B2B buyer checks, because it directly affects order value, per-unit price and inventory commitment. A high MOQ often comes with a lower unit price, while some suppliers offer sample orders below MOQ at a premium.
Negotiating MOQ is common, especially for long-term relationships or when a buyer combines several products in one order.